Strategic Planning - Digital Marketing - AI Governance
Find new ways to reach the most valuable customers and grow your business
Brian M. Green, M.S.
Professional Summary
A results-driven leader with a proven track record in digital media, strategic planning, patient-centered advocacy, and health communications.
I am your Strategic Vision Navigator!
Currently exploring opportunities in the organizational AI readiness assessment and AI governance space.
CliftonStrengths: Strategic, Analytical, Deliberative, Learner, Relator
Skills
Marketing Strategy | Digital Marketing Best Practices | Data Analysis & Insights | New Product Ideation, Design, and Development | Growth Marketing | SEO | Multi-Disciplinary Collaboration | Market Research & Assessment | Budgeting & Operations Planning | Team Leadership and Coaching | Client Relationship Management | Performance Tracking and Reporting | Focus Groups | RCA & Priority Matrix |
Public Speaking and Presentations | Public Policy | Issue Briefs
Salesforce | Raisers Edge | SPSS | ATLAS ti | MS Access | Excel | Powerpoint | Adobe Creative Suite | WordPress | Asana | Looker | Google Analytics | Google Ad Manager | Meta Ads Manager | SERPStat | Hootsuite | ConstantContact | ActiveCampaign | HubSpot | Slack | Jira |Miro | Evaluate Pharma Omnium | Media Radar | Meltwater
Professional Experience
- VP, Commercial Strategy & Planning - Health Union, 2020-2023
- VP, Community Development - Health Union, 2016-2020
- Adjunct Instructor - Social & Behavioral Sciences, USciences, 2003-2018
- Dir. Business Development. - AccessMatters, 2005-2016
- Consultant - New York AIDS Institute, Health Research Inc., 2005-2007
- Manager, Quality Improvement/Research - Circle of Care/Family Planning Council, 1994-2005
Select Publications
- Responsible Use of AI in Healthcare — Strategies for Balancing Opportunities and Risk in a Speculative Environment (Medium.com 2024)
- Leveraging AI in Online Health Communities: Considerations for Enhancing Patient Engagement and Digital Marketing Strategy (LinkedIn Article 2024)
- Assessment of Adaptive Engagement and Support Model for People With Chronic Health Conditions in Online Health Communities: Combined Content Analysis (JMIR 2020)
- Come for Information, Stay for Support: Harnessing the Power of Online Health Communities for Social Connectedness during the COVID-19 Pandemic (IJERPH 2021)
- GoogleScholar
Other Expereince
- Member, Coalition for Health AI (CHAI)
- Peer reviewer for JMIR, JMIR AI, JMIR mHealth, JMIR Cancer
- Former member, Coalition for Headache and MIgraine Patients (CHAMP)
- Former Chair of the University of Pennsylvania, Community Advisory Board, HIV Prevention Research Unit
- Former Community Advisor, NIAID HIV Vaccine Trial Network
- Former Grant reviewer for SAMHSA, CDC, and HRSA
- Former Chair of the Philadelphia DPH, HIV Prevention Community Planning Group
- Former member, National LGBT Health Coalition
- Former member, PA HIV Quality Improvement Committee
- Former member, Philadelphia Police Dept. LGBT Liaison Committee
- Former Board member, Out&Equal Workplace Advocates, Philadelphia Chapter
- Former Board Chair, SafeGuards Project